by Bruno Leite | 01/02/2025 | News
🔖 “Influencer marketing effectiveness: giving competence, receiving credibility” by authors Fernanda Polli Leite and Nicolas Pontes of The University of Queensland Business School, and Bruno Schivinski of RMIT University.This study reveals how intimate...
by Bruno Leite | 01/01/2025 | News
🔖 “To share or not to share: When is influencer self-disclosure perceived as appropriate?” by authors Fernanda Polli Leite, Nicolas Pontes, and Felix Septianto of The University of Queensland Business School.This study explores the fine line influencers...
