by Bruno Leite | 01/02/2025 | News
🔖 “Influencer marketing effectiveness: giving competence, receiving credibility” by authors Fernanda Polli Leite and Nicolas Pontes of The University of Queensland Business School, and Bruno Schivinski of RMIT University.This study reveals how intimate...
by Bruno Leite | 27/09/2021 | News
A study conducted at PUCPR concludes that influencers who establish strong connections with their audience achieve better outcomes compared to those who are solely popular influencers. Como transformar seguidores em...
