🔖 “To share or not to share: When is influencer self-disclosure perceived as appropriate?” by authors Fernanda Polli Leite, Nicolas Pontes, and Felix Septianto of The University of Queensland Business School.
This study explores the fine line influencers walk between engaging self-disclosure and perceived oversharing. It examines how varying levels of personal information sharing impact audience perceptions of authenticity and credibility. Essential reading for marketers, influencers, and digital strategists aiming to optimize engagement without compromising trust.
Read here: https://lnkd.in/gHy7G8KZ
ANZMAC | Influencer Insights: When Sharing Becomes Oversharing
