Here is a collection of media and news articles showcasing my research.
News
ANZMAC | The fine line of intimacy: How personal is too personal for travel influencers?
🔖 "Influencer marketing effectiveness: giving competence, receiving credibility" by authors Fernanda Polli Leite and Nicolas Pontes of The University of Queensland Business School, and Bruno...
ANZMAC | Influencer Insights: When Sharing Becomes Oversharing
🔖 "To share or not to share: When is influencer self-disclosure perceived as appropriate?" by authors Fernanda Polli Leite, Nicolas Pontes, and Felix Septianto of The University of Queensland...
ANZMAC | Vertical line extensions: It’s all in the framing
🔖 “Framing brand concept of vertical line extensions: The moderating role of believability” by authors Nicolas Pontes, Fernanda Polli Leite, and David Goyeneche of The University of Queensland...
How to turn followers into customers?
A study conducted at PUCPR concludes that influencers who establish strong connections with their audience achieve better outcomes compared to those who are solely popular influencers....