by Bruno Leite | 01/02/2025 | News
🔖 “Influencer marketing effectiveness: giving competence, receiving credibility” by authors Fernanda Polli Leite and Nicolas Pontes of The University of Queensland Business School, and Bruno Schivinski of RMIT University.This study reveals how intimate...
by Bruno Leite | 01/01/2025 | News
🔖 “To share or not to share: When is influencer self-disclosure perceived as appropriate?” by authors Fernanda Polli Leite, Nicolas Pontes, and Felix Septianto of The University of Queensland Business School.This study explores the fine line influencers...
by Bruno Leite | 01/10/2024 | News
🔖 “Framing brand concept of vertical line extensions: The moderating role of believability” by authors Nicolas Pontes, Fernanda Polli Leite, and David Goyeneche of The University of Queensland Business School. This study reveals the power of functional vs. symbolic...
by Bruno Leite | 27/09/2021 | News
A study conducted at PUCPR concludes that influencers who establish strong connections with their audience achieve better outcomes compared to those who are solely popular influencers. Como transformar seguidores em...
