About
Fernanda Polli LeiteAbout
Welcome to my academic world!
I’m Fernanda, a Brazilian consumer behaviour researcher based in Brisbane, Australia.
I completed my Master of Science in Marketing at Pontifícia Universidade Católica do Paraná in 2020. My MSc thesis explored the influence of influencers’ self-disclosure and parasocial relationships on consumers’ purchase intentions.
In 2023, I embarked on a captivating PhD journey at The University of Queensland.
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Research Interest & Experience
My research encompasses influencer marketing, social media, and consumer-brand relationships. My work has been published in journals such as Computers in Human Behaviour, Journal of Research in Interactive Marketing, and Journal of Marketing Theory and Practice.
Beyond academia, I honed my skills as a market research specialist, evaluating product viability and potential while mastering quantitative methods.
Join me on this captivating expedition. Feel free to say hello and explore the possibilities!
Let’s have a chat!
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