Research
My work
I’m fascinated by the use of psychological theories in understanding consumer behaviour. Thus far, my research has primarily centered around exploring consumers’ perceptions and reactions to social media influencers, with a specific focus on their self-disclosure.
Professional Profile
Citations for my work can be found on Google Scholar, and for more comprehensive information, please refer to my LinkedIn profile or my CV.
Publications
2024 | Journal of Consumer Behaviour
To share or not to share: When is influencer self-disclosure perceived as appropriate?
Fernanda Polli Leite, Nicolas Pontes, Felix Septianto
https://doi.org/10.1002/cb.2361
2024 | Appetite
‘Meat’ the Influencers: Crafting Authentic Endorsements that Drive Willingness to Buy Cultured Meat
Fernanda Polli Leite, Felix Septianto, Nicolas Pontes
https://doi.org/10.1016/j.appet.2024.107401
2024 | Journal of Consumer Behaviour
Framing brand concept of vertical line extensions: The moderating role of believability
Nicolas Pontes, Fernanda Polli Leite, David Goyeneche
https://doi.org/10.1002/cb.2337
2024 | Journal of Travel & Tourism Marketing
Influencer marketing effectiveness: giving competence, receiving credibility
Fernanda Polli Leite, Nicolas Pontes, Bruno Schivinski
https://doi.org/10.1080/10548408.2024.2317748
2022 | Computers in Human Behaviour
Oops, I’ve overshared! When social media influencers’ self-disclosure damage perceptions of source credibility
Fernanda Polli Leite, Nicolas Pontes, Paulo de Paula Baptista
https://doi.org/10.1016/j.chb.2022.107274
2022 | Journal of Research in Interactive Marketing
Influencers’ intimate self-disclosure and its impact on consumers’ self-brand connections: scale development, validation, and application
Fernanda Polli Leite, Paulo de Paula Baptista
https://doi.org/10.1108/JRIM-05-2020-0111
2021 | Journal of Marketing Theory and Practice
The effects of social media influencers’ self-disclosure on behavioural intentions: The role of source credibility, parasocial relationships, and brand trust
Fernanda Polli Leite, Paulo de Paula Baptista
https://doi.org/10.1080/10696679.2021.1935275